Tag Archives: business strategy

Smart Growth. Are you growing your business efficiently?

In a recent executive discussion, we batted around the topic of growing our product sales in our target markets more predictably and with sustained results.  With our specialized business-to-business product offering, we have found that marketing to the masses does not … Continue reading

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Understanding the Costs of Acquiring and Retaining Your Customers

I recently wrote about knowing when to exit a customer relationship (When It’s Time to Fire Your Client), when the terms for doing business are no longer equitable for both parties.  Neither the concept nor the practice is new but … Continue reading

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When It’s Time to Fire Your Client

How many times have you returned from a client meeting and thought or said “Those guys are killing us…”?  Forget about the reasonable expectation for continuous improvement or driving costs out of the delivery model, I am talking about a client … Continue reading

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